Wednesday, March 30, 2011

Session 6

This was an interesting topic since Jesus started his website (idealista.com), in the face of many competitors and sites that did something similar.  His strategy is something noteworthy as well, in that he focussed his service on Madrid first, to start with something focussed, do it well, perfect the interface and experience, then expand. It is usually good advice for any entrepreneur to focus on a particular market, and not try to be everything to everyone.

No comments:

Post a Comment